Tag: Marketing
Articles, guides and news tagged "Marketing" from the HelloCRM blog and news, newest first.
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What do these articles cover?
Email marketing and lead generation for small companies: a clean list, consent you can demonstrate, double opt-in, and scoring that shows whom to talk to first.
Where are the basics?
Lead management: how an enquiry becomes a customer
Lead management is the process by which every enquiry lands in one place, gets an owner and a quick reply, and is followed until it becomes a customer or you let it go. Five steps: collect leads from every channel, assign them, reply quickly, decide which are the most promising, and give each one a next step. This guide walks through each.
Email marketing under the GDPR: the practical minimum
A newsletter works in the long run when it only goes to people who demonstrably asked for it and the list stays clean. This article sums up the practical minimum: demonstrable consent, double opt-in, unsubscribing, a suppression list and bouncing addresses. It is general information, not legal advice.
Lead scoring in practice: whom to call first
When there are more leads than you can call, lead scoring sets an order: it gives points for every signal (a form, a click, an email open), and you call the one with the most points first. This article shows what kind of scoring works for a small team, and why points should expire.