Email campaign
An email campaign is an email or series of emails sent at once to a chosen list of recipients.
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What does Email campaign mean?
It can be a newsletter, a promotion or a product announcement. Opens, clicks and unsubscribes show how it did.
Marketing email may only go to people who have agreed to receive it, and every email must offer a way to unsubscribe.
A campaign's quality depends on the list as much as on the words: an old list, one without consent or one full of bouncing addresses hurts delivery, and the emails may land in spam even at good addresses.
Why does it matter to a small business?
An email to existing customers is the cheapest way for a small business to sell again: there is no advertising to pay for, and the recipient already knows you. Measuring shows what interests them. Respecting consent and unsubscribes is not only a legal matter; it also decides whether the emails arrive at all.
What does it look like in practice?
Details
Suppose a winery in Sopron only adds confirmed addresses that signed up on its website form. It sends its harvest offer to a dynamic list made up of its contacts with customer status. Anyone who unsubscribes does not come back on the next import, and the system no longer sends to bounced addresses.
How does HelloCRM handle it?
Details
HelloCRM's Campaigns module sends email and SMS campaigns to dynamic lists, measured; it never sends to unsubscribed or bounced addresses. An unsubscribe goes onto a suppression list that is stronger than a later import, and a double opt-in form records consent at the click, together with the wording shown.
Module: Campaigns (paid module, price coming soon).
A CRM for small businesses in Hungary
HelloCRM is an online CRM made in Hungary for small and mid-sized businesses there, in Hungarian and English: the core CRM is free for good, with no time limit and no card, and it can be tried without signing up in a demo company full of example data.
Questions
What is Email campaign, in one sentence?
An email campaign is an email or series of emails sent at once to a chosen list of recipients.