Upsell
An upsell is offering the buyer a more expensive or fuller version of what they chose, such as a larger package.
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What does Upsell mean?
An upsell works when it meets a real need: the buyer gets more, not just pays more.
It differs from a cross-sell in offering the same product in a bigger version rather than an add-on.
An upsell can be a larger size, a longer contract, more users or a higher level of service. Timing matters as much as the offer: a customer is open to a bigger package when the current one has started to feel too small.
Why does it matter to a small business?
Making a better offer to an existing customer usually takes less work than winning a new one, since they already know and trust the company. A well-timed upsell raises revenue without advertising costs, and when it meets a real need, the customer is better off too.
What does it look like in practice?
Details
Suppose a cleaning company in Győr cleans a client's office once a week. The notes show that the client has asked for an extra clean three times in the last two months. So the company offers a twice-weekly package that costs less than the weekly clean plus the regular extra work together.
How does HelloCRM handle it?
Details
In HelloCRM the customer's timeline shows what they have asked for and bought so far, so the offer of a bigger package can build on a real need. Automations can give you a task some time after a deal is won, to ask whether the current package still fits.
A CRM for small businesses in Hungary
HelloCRM is an online CRM made in Hungary for small and mid-sized businesses there, in Hungarian and English: the core CRM is free for good, with no time limit and no card, and it can be tried without signing up in a demo company full of example data.
Questions
What is Upsell, in one sentence?
An upsell is offering the buyer a more expensive or fuller version of what they chose, such as a larger package.