Blog, page 5
Practical guides for Hungarian small businesses on choosing a CRM, selling, invoicing, email marketing and online shops, with official sources.
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Email marketing under the GDPR: the practical minimum
A newsletter works in the long run when it only goes to people who demonstrably asked for it and the list stays clean. This article sums up the practical minimum: demonstrable consent, double opt-in, unsubscribing, a suppression list and bouncing addresses. It is general information, not legal advice.
Invoicing basics for Hungarian small businesses, with official sources
Hungarian invoicing rests on four basics: VAT, the small-business exemption, NAV Online Számla, and the difference between the documents (proforma, advance invoice, storno). This article explains each, names the official source for every rule, and is not tax advice: check your case with your accountant.
Lead scoring in practice: whom to call first
When there are more leads than you can call, lead scoring sets an order: it gives points for every signal (a form, a click, an email open), and you call the one with the most points first. This article shows what kind of scoring works for a small team, and why points should expire.
Sales pipeline basics that actually matter
A sales pipeline is useful because every open deal has an owner, a next step and a clear stage. This article sums up how to set up four to six stages people understand, what weekly routine keeps the board current, and why a weighted forecast needs care.
Why connect your online shop to your CRM?
Because a shop follows the buyer up to the order, and a CRM for the years after. When the two are connected, every order becomes part of a customer's history: one buyer is one record, the order shows up as a deal, and returning buyers can be reached in a targeted way.